AI Product Design
AI-native workflows that bridge design and engineering, keeping brand and product context intact so you ship production UI without the usual handoff drag.
Available for new projects starting August 2026
Your SaaS product isn't convertingbecause nobody designed it to
Superdesign is a solo-run design partnership that turns your early-stage AI startup into a top-industry product.
- Intuitive Products
- High-end design
- Senior Talent
The Problem
Building with AI is easy, but shipping without a designer is costing you growth?
Files AI cannot read
No design system, brand voice, or named tokens Claude can use. Figma is chaos, docs are scattered, so every session starts blind.
Half your AI tokens are noise
Entire files dumped in without filtering what's relevant. Shallow prompts, one-off questions, shallow output.
AI looks shipped, feels generic
Default patterns and flat hierarchy. No craft, no brand edge, trust softens, conversion stays stuck.
Sleek product, users still bounce
The UI looks polished, but flows miss the jobs users are hiring you for. Pretty screens, weak retention.
Design lags AI-driven competition
Rivals ship AI-native UX weekly while your process is stuck in handoffs, reviews, and guesswork.
Invest in an all-in-one service
designed to create real business value
Embedded Design Ops
Plug into Slack, Linear, or your backlog, sync or async. One embedded loop with your team, zero agency theater.
AI Product Discovery
ICP and user discovery before pixels. Evidence-led framing so we validate the right product before a single line of code.
AI Design Systems
Systems-led craft for AI products: reusable components, on-brand UI, and outcomes that show up in launches, conversion, and growth.
Available for new projects starting August 2026
Pick the designer that helps you
solve your design problems
Retainer
Design partnership starts at €3,500/mo
- Built for messy
- Strategy and execution from day one
- Unlimited requests, workshops, and weekly meetings
- Feedback that improves the product, not just the pixels
- World-class product UI, systems, and growth surfaces
- A few startups a year, never more
- Month-to-month, pause or cancel anytime
Freelance
One-time partnership on specific scope
Product or site for founders with a launch deadline.
- End-to-end mobile/web app MVP design
- Custom UI/UX tailored to your product vision
- Go-to-market strategy support
Here's how much shipping
without a designer is potentially costing you
Going without
Cost of AI slop design
Missed revenue per user
Avg. LTV lost to weak AI-generated UX
€50 / user
Broken activation & onboarding
Users drop before they feel product value
High friction
Rework & rebuild cycles
Shipping again after AI mockups fail in production
Wasted sprints
Users not converting
400 users · drag to adjust (max 3,000)
400
Missing revenue
Est. growth left on the table from AI slop design
€20,000/mo
Founding designer embedded
All-in-one design partnership
AI Product Design
Design-to-code velocity · production-ready UI
€1,050
Embedded Design Ops
Slack / Linear loop, sync or async
€700
AI Product Discovery
ICP & user research before build
€875
AI Design Systems
On-brand systems · conversion outcomes
€875
All-in-one service
Flat monthly partnership · design, craft, and growth
€3,500/mo (from)
A repeatable product-led process built tocreate efficiency and clearer product value
This is the stage where the idea is clear in your head but not yet in the product. I take it from zero to a working self-serve flow: site, core journey, and a straight story of what you are selling, so you can put it in front of real users and learn fast.
Main focus: Idea → production: website + core product
Design role: Product discovery (0→1)
Explicitly not now: Scale, retention programs, full design system
This is the stage where people sign up but stall before they get value. I map the full journey, remove the friction that hides what your product does, and apply proven SaaS activation patterns so new users get there on their own.
Main focus: Clarity, trust, speed to value
Design role: Journey architect
Explicitly not now: Full rebrand, admin polish, every edge case
This is the stage where people use the product but revenue still depends on you being in the room. I combine analytics with user research to pin down the aha moment, then design the path from signup to first payment so conversion stops being manual.
Main focus: Monetization + sales-led → self-serve
Design role: Conversion designer
Explicitly not now: Broad retention, new features before payment works
This is the stage where a few things clearly work and everything else is noise. We shape a roadmap from quick wins to bigger bets, then design and ship experiments until retention and MRR actually move.
Main focus: Scale what works
Design role: Retention designer
Explicitly not now: New ICPs, big platform expansion
Featured case studies with incredible results
Product | Strategy | Site | Brand | Dev
Product | Strategy | Onboarding | Growth | AI
Why smart teams go fractional in their words
Simone cared about NEKOD like it was his own. He's the rare partner who sweats the details you'd never think to ask for, and still makes the whole thing feel effortless.
Antigoni Kourou
Founder of Nekod
Simone has a rare gift for taking something half-formed and giving it shape. He's equal parts craftsman and thinking partner, the person you want in the room while the problem still feels fuzzy.
Rory Madden
Founder of Eventeru
Working with Simone felt like adding a founding designer to the team. Sharp taste, strong product sense, and zero fluff.
Marco Busellato
Head of Global O&M Wind Operational Excellence, Global Wind Performance Improvement at Enel
Clear communicator, strong craft, and a real partner mindset. Simone elevates both the product and the people around it.
Francesco Signorato
CEO, Nebuly
Meet your design partner
Hi, I'm Simone
Founding UX/AI Product Designer
Founder of Sssuperdesign. Design + AI for founders, startups, and enterprise teams. Ex-frontend engineer building products that convert, retain, and scale.
Mission
We're in the plastic era of design. AI can generate product UI and code from a prompt in seconds. But industry-leading products still need a foundation of craft, taste, and the right context to convert, retain, and scale.
My goal with Sssuperdesign is to help you build a human-designed product that's good for users and for the business: a system your team can extend using AI, without breaking layout, brand, or clarity.
7+ years of experience designing and building digital products for startups, from zero-to-one to design systems that scale across B2B SaaS, developer tools, and field-service platforms.
I started as a frontend engineer, so I care as much about what ships as what it looks like. I work end-to-end, framing every design decision around measurable outcomes like adoption, conversion, and revenue.
If that sounds like the all-in-one design partner you need, let's chat.
I've helped founders at
Questions founders ask me
Available for new projects starting August 2026
Ready to move faster and convert more?
- Intuitive Products
We go from zero to one by thinking strategically about your goals and shipping a common-sense product your clients will want to use
- Flexible Collaboration
Clear, direct communication so we can design a product in a reasonable time and at an affordable price
- Exclusive clients
A few startups a year, never more, so every client gets full focus and I lead every engagement